Paste wax is easy enough to apply. Simply wipe it on the surface.
The problem comes in removing the excess wax, because if you don’t remove all the excess it leaves a smear rather than a shine, as shown in a somewhat exaggerated form in the picture.
The trick is to use a clean cloth or lambs-wool pad for the removal—with the emphasis on “clean.” If you continue to wipe off the excess with a cloth or pad that has become loaded with wax, you will just be moving the wax around the surface rather than transferring it to the cloth or pad.
So, whenever the cloth or pad become loaded with wax, refold the cloth to a clean area or replace the cloth or pad with a clean one.
To make removal easier, apply the wax thin to begin with. The easy way to do this is to wrap the paste wax in a cloth so that all that is being applied is the wax that seeps through the cloth.